Privacy Policy – Match the Hatch (Fishing Flies UK)

Last updated: December 4, 2025

At Match The Hatch, we provide high-quality fishing flies through our online store. This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, browse products, or make a purchase.

Our store is powered by Shopify, which helps us operate our website and fulfil your orders. If anything in our Terms of Service conflicts with this Privacy Policy, this Privacy Policy takes priority regarding how we collect and manage your information.

By using our website or buying our fishing flies, you agree to the practices described here. If you do not agree, please do not use our Services.

1. What Personal Information We Collect

We collect personal information that helps us provide our Services, fulfil your orders, and improve your shopping experience for hand-tied fishing flies and related products. “Personal information” means anything that identifies you or can be reasonably linked to you.

Depending on how you interact with us, we may collect:

Contact Details

Name, email address, phone number, billing and shipping addresses.

Payment Information

Card details, payment confirmations, and transaction data.

Account Information

Username, password, preferences, and settings.

Order & Shopping Activity

Fishing flies and products you view, add to your basket, wishlist, or purchase, as well as returns and exchanges.

Communications

Messages you send us, customer support inquiries, and feedback.

Device Information

IP address, browser type, device type, and connection details.

Usage Data

How you interact with our website, including pages visited and time spent browsing.

2. Where We Get Your Personal Information

We may collect information:

Directly from you, when you place an order for, create an account, or contact us
Automatically, through cookies, analytics, or device data
From service providers, such as Shopify or payment processors
From trusted partners or marketing services

3. How We Use Your Information

We use your personal information to:

Provide, personalise, and improve our Services

This includes:

Processing your order for fishing flies and other angling products
Shipping your items
Managing your account
Remembering your preferences
Recommending fly fishing flies or hand tied fishing flies based on your interests
Handling returns and exchanges
Making the website easier to use

Marketing & Advertising

We may send:

Special offers on fishing flies
Promotions
Email or SMS updates
Relevant ads based on your browsing activity

You can opt out at any time.

Security & Fraud Prevention

We use your information to:

Verify your identity
Protect your account
Detect fraud or suspicious activity
Keep payments secure

Customer Support & Communication

We may use your information to help resolve questions or issues.

Legal Requirements

We may use or share your information when required by law.

4. When We Share Personal Information

We may share information with:

Shopify

Our ecommerce platform, which processes orders and helps us operate the site.

Trusted Service Providers

Payment processors, shipping partners, analytics tools, IT support, and marketing providers.

Advertising & Marketing Partners

Who help deliver relevant ads, including targeted ads based on fishing-related interests.

Business Transfers

If we sell, merge, or reorganise parts of our business.

Legal Requests

If required by law, subpoenas, or government agencies.

5. How Shopify Uses Your Information

Shopify processes personal information to operate and improve its platform.
They may use your interactions across multiple stores (including ours) to enhance security, analytics, and product recommendations.

You can learn more here:
https://privacy.shopify.com/en

You can also exercise certain rights through Shopify’s portal:
https://privacy.shopify.com/en/request

6. Links to Other Websites

Our website may link to third-party sites. These sites have their own privacy policies, and we are not responsible for their content or security.

If you share information publicly (e.g., on social media), it may be visible to others.

7. Children’s Privacy

Match The Hatch does not knowingly collect data from children. If you believe a child has submitted personal information, please contact us and we will remove it.

8. Security & Data Retention

We take reasonable steps to protect your data, but no system is completely secure.

We retain your information only as long as needed to:

Fulfil your orders
Manage your account
Meet legal requirements
Resolve disputes

9. Your Rights

Depending on your location, you may have the right to:

Access your personal data
Request deletion
Request corrections
Request a copy of your data (portability)
Opt out of marketing
Restrict or object to certain data uses

If you are in the UK or EEA, you may also:

Withdraw consent
Request limits on processing

To exercise your rights:
📧 richardmarkswift@gmail.com

10. Complaints

If you have concerns about how we handle your information, contact us directly.
You may also contact your local data protection authority.

11. International Transfers

Your information may be processed outside your home country.
When transferring data outside the UK/EEA, we rely on approved legal safeguards.

12. Updates to This Policy

We may update this Privacy Policy as our practices change. The “Last updated” date reflects the most recent version.

13. Contact Us

If you have questions about this policy or how we handle your information, please contact:

📧 richardmarkswift@gmail.com
📍 Match The Hatch, Stammerham North, Broadway, Somerset, TA19 9QZ, UK

We are the data controller for your personal information.