Our Story
I’ve been fly fishing for nearly 30 years. Over that time, I’ve learned what really matters when it comes to flies: realism, durability and trust. Fish, especially wild fish, are quick to spot shortcuts and poor-quality flies rarely last long enough to justify their price. That experience is what led to the creation of Match the Hatch.
Shop by Fish Species
Bespoke Fly Tying | Custom Hand-Tied Fishing Flies
When fish are feeding, they’re not eating just anything—they’re dialed in on one specific insect, size, and moment. That’s where most anglers lose.
Our bespoke flies are designed to do one thing: match exactly what fish are feeding on right now—in size, color, profile, and behavior. Because when your fly looks right, moves right, and lands right… the difference is immediate.
At Match the Hatch we aim to offer a wide range of river and stillwater flies that genuinely perform on the water. Every fly we sell is professionally tied to a consistently high standard using quality materials chosen for how they behave, not just how they look. Good materials create better imitations, float properly, fish longer and stand up to hard-fighting fish instead of falling apart after a few takes.
Our range is designed to make choosing the right flies simple and practical. Customers can shop by fly type (Dry Fishing Flies, Wet Fishing Flies, Nymphs, Streamers & Lures) or by species with dedicated collections for trout, grayling and sea trout. We also offer stillwater fishing flies, innovator imitations, monthly flies , selection packs, a bespoke service and flexible subscriptions: all developed to help anglers stay prepared throughout the season.
We are committed to responsible fly fishing and conservation. By supporting Wildfish and contributing a portion of our annual net profits to them, we aim to help protect wild fish, healthy rivers and the future of fly fishing.
Tight Lines!