Our Story
I’ve been fly fishing for nearly 30 years. Over that time, I’ve learned what really matters when it comes to flies: realism, durability and trust. Fish, especially wild fish, are quick to spot shortcuts and poor-quality flies rarely last long enough to justify their price. That experience is what led to the creation of Match the Hatch.
At Match the Hatch we aim to offer a wide range of river and stillwater flies that genuinely perform on the water. Every fly we sell is professionally tied to a consistently high standard using quality materials chosen for how they behave, not just how they look. Good materials create better imitations, float properly, fish longer and stand up to hard-fighting fish instead of falling apart after a few takes.
Our range is designed to make choosing the right flies simple and practical. Customers can shop by fly type (Dry Fishing Flies, Wet Fishing Flies, Nymphs, Streamers & Lures) or by species with dedicated collections for trout, grayling and sea trout. We also offer stillwater fishing flies, innovator imitations, monthly flies , selection packs, a bespoke service and flexible subscriptions: all developed to help anglers stay prepared throughout the season.
We are committed to responsible fly fishing and conservation. By supporting Wildfish and contributing a portion of our annual net profits to them, we aim to help protect wild fish, healthy rivers and the future of fly fishing.
Tight Lines!